Affiliate managers often get criticized. Most of the time the comments makes sense. Affiliate managers don’t know what they are talking about and when you’re working with them they harass you about lots of non-performing offer and drop comments that leave you wondering who hired them and why you see them randomly popping up in Facebook groups, blog posts or websites.
But really, affiliate managers aren’t all bad if you know how to work with them in the right way. They can add interesting, unexpected and valuable information to your setup. They have insight into some of the funnels or sources you might need to grow your campaign. And they can be pretty fun and useful for any conference or meetup.
Unfortunately, most affiliate networks aren’t talking about how to make the most out of your affiliate manager, so we wrote you an article to help.
Go through the points below to get a few do’s and don’ts for working with your affiliate manager.
1. I am running x offer by the competitor on more than 3 digits a day
Affiliate managers often get hired on their competitiveness and sales drive. In this small industry, any network wants to be the best and losing traffic to a direct competitor is not an option. Dropping a sentence like this will instantly trigger your affiliate manager to get you some cap or an even better payout at the same or similar offer.
2. In the past iPhone trial offers used to work well on this source I am using
Affiliate managers know who else ran this successfully and will check what is the next big thing. By indicating what used to work well they will have an indication of where to look for you.
3. Can you screenshot me on the top volume offers in XX vertical?
In most cases,
4. I have a friend that is also interested in running your offers
New publishers are always interesting for affiliate managers. Referred guys are an affiliate goldmine, no application processes or introduction, and a minimized fraud risk. For you, it’s also a win-win situation. You did your AM a favor which is always a good thing (And you just got yourself a nice referral fee as well).
5. These are my plans for the next week(s)
It is not what networks like to admit but it the truth, networks are dependent on others as well and that can take more time than expected. The sooner you know what you need the better to drop this info with your AM. They do need the time to communicate, setup or argue over the right payouts and get everything in place for you in time.
6. What am I not seeing in the newsletter or interface?
Probably no news for most of you, but always a good reminder. The hidden gems will not be shared in the general newsletter. Just keep on checking what treasures they are not telling you about.
7. When and how are you available?
Money never sleeps, but AM’s do. If you already know you’re on different timezones make sure your AM checks and replies to your messages in the overlap you have. You get to keep on going and your AM knows what and when to expect.
8. What is the best that you have in XX vertical XX country and with XX payout?
Be specific! Is it an AM’s job to give you the best offers? Definitely! However, keep in mind that there are thousands of offers live in multiple verticals and in all geo’s within a network. If you already know you need a certain geo, vertical of payout, tell your AM. It saves them a lot of time to build you a list across all of the verticals and geo’s and you get what you want straight away.
Make it personal and if possible make sure to touch base regularly.
Affiliate managers have an average portfolio of xxx affiliates. A new offer is logically first plugged to the people on top of mind.
These are just a few of affiliate manager related tips. Do you have any others to add? Let us know in the comments.