The Flow: what it is, where to find in Zeustrak and how to use it – Blog | Zeustrak

The Flow: what it is, where to find in Zeustrak and how to use it

What is Flow?

A flow is your logistical battle plan. It’s the strategy template that will decide how your campaigns will operate and unfold. It will determine the path your incoming, unfiltered traffic will take and what path, landers and offers will be presented.

Where can I see and set up the Flows in Zeustrak?

All you’ll need to do is simply click on the Flows section from the main menu to see exiting flows or to build a new one. It’s broken down into tab sections that are very easy to understand and configure.

How should I use Flows?

A flow template allows you to quickly create and optimize campaigns in Zeustrak. This feature helps you save time and effort in setting up campaigns and analytics. It allows you to create ‘presets’ that you can apply in the future and lets you set up an unlimited number of campaigns on new accounts and traffic sources. If you happen to be running Facebook as a traffic source, you can also adjust the campaign settings to use different Facebook pixels for different accounts.