The Path: what it is, where to find it Zeustrak and how to use it – Blog | Zeustrak

The Path: what it is, where to find it Zeustrak and how to use it

What is Path?

A path is the combination of landers and offers, that you’ll be presenting to your target audience. This is the blend material that you’ve chosen to display to convert your potential customer.

Where can I configure this combination in Zeustrak?

You can set up this combination within the Campaign section on the Destinations tab and in the Flows section on the Default paths tab.

How should I use this feature?

This feature serves to split test your traffic. You can easily create a massive number of combinations for landers and offers and check which combinations perform the best as well as which combinations should be dumped. In this way it lets you maximize your efforts to gain profit and cut waste. Even if you’ve found some early successes, there could be a lot more money to be made than you realize when you use a handy tool like this.